A Guide to Finally Managing Customer Data as a Business Asset
By truly understanding your customers, you can anticipate their wants, needs and communication preferences, and that leads to more meaningful experiences and lasting relationships.
Our workbook, “CX Data Strategy: The Ultimate Framework for Better Customer Experience,” offers you a step-by-step framework. Use this guide to create a comprehensive, business-wide customer data strategy—one that will drive your CX vision to success. You will learn to: