Redefining Productivity in Creative Imaging

The demand for unique, compelling content and personalised customer experiences has never been greater. Opportunities to integrate generative AI into creative workflows can be a game changer — if it nets the productivity increases required to accelerate in-market content. Creative industry analyst Andreas Pfeiffer’s latest report explores how generative AI helps creative professionals work faster and better.

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe Photoshop and Adobe Illustrator. You’ll discover:

Specific workflows and creative tasks benchmarked in the research
Quantified side-by-side time savings per task and direct productivity increases
How to push the limits with Generative Fill and Generative Expand in Photoshop and with Generative Recolor in Illustrator

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